FPH/PRODUCTION — CREMA, ITALY
Brand films, trade show coverage, AI spots. I work as an independent operator with clients who use video to sell better.
01 / WHAT I PRODUCE
A 60-second to 5-minute video that tells what you do, where you do it and why. We build it together on real briefs, locations and timelines — not on templates.
Six phases: discovery, concept, pre-production, shoot, post, delivery. Each with timeframes and deliverables defined before we start.
Booth video coverage: one main edit, vertical social cuts, editorial stills, interviews with clients and buyers. Material you'll use in the months after the fair.
Designed for exhibitors who go to a fair to generate leads and content, not just to be there. Seasons: September–November and February–April.
Spots produced with AI generation tools (Veo, Runway, Sora). Useful when the image you need is hard or expensive to shoot live: non-existent interiors, international locations, products still in concept.
Lower time and cost than an equivalent live production, with the trade-off that every result requires prompt iterations and post-production fixes.
02 / THE METHOD
A 30–45 minute call to understand what you do, who buys it, and what the video has to achieve. The working brief comes from that call, not from a form.
Definition of the visual language, narrative tone and creative direction. Mood, palette, visual references, story structure.
When the project calls for it I build the crew on the single job: extra operator, gaffer, sound engineer. Otherwise I work solo — lightweight setup, real-time decisions, lower cost.
Color grading in DaVinci Resolve, sound design and mix, finalization in the required formats (broadcast, social, web). Delivery on Frame.io with online review.
03 / WHO'S BEHIND IT
Filmmaker — Founder
I had a camcorder in my hands at four. The first videos were family ones — today they're the milestones of my path. I've never stopped.
I'm Sicilian, I live in Crema, and cinema is my obsession: I live it, I study it, I feed on the vision of those who make it. Not to imitate it, but to bring its feeling inside companies.
FPH stands for Floridia Photography: my surname, my signature on every project. Because everything, for me, starts from photography — the cinema kind.
I believe brands don't need another video. They need a story worth being a film — because you look at an image, but you remember a story.
Spots, brand films, heritage: I always start from colour, I work with constantly-updated equipment, and you always speak to the person who shoots and edits your video. For larger projects I build a dedicated crew.
BASED IN CREMA (CR) · ITALY
EXTRA / CASE STUDY
The first case study shows how a brand film is born: discovery, concept, shoot, post. A real project followed from start to finish.
05 / FREQUENTLY ASKED
04 / CONTACT
The first step is a conversation. No commitment, no pre-packaged quotes. Just to see whether it makes sense to work together.
I usually reply within 24 hours on business days.
TAP TO RECORD
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