Skip to content

VIDEOSAREN'T WATCHED.THEY'RE REMEMBERED.

Independent filmmaker in Crema, Italy. I make the videos that stay — brand films and corporate videos shot with the care of cinema. You always work directly with me, from first meeting to final delivery; for larger productions I bring in a selected crew. Alongside wineries, hotels and companies that care how they are told, across Italy.

LATEST CASE STUDY→
SCROLL
f/1.4 · si apre

Contattami per il tuo progetto

Seguito da me, un solo interlocutore, dalle riprese alla consegna.

Accetta la privacy per sbloccare l'invio.

  1. 1Racconti il progetto
  2. 2Lo guardo con calma
  3. 3Ti rispondo io, non un team
FEATURED·LATEST CASE STUDY

Studio Balestracci Beltrami

Sound arrives before the image. Like trust, before words.

1′27″
  • 2026
  • Brand film
  • Original harp score
  • 16:9 · 9:16

Direction · edit · color — FPH · Live harp: Paola Beltrami

THE PROCESS

Every film starts with a question, not a shot.

QUESTION · STORY · REVEAL

01

DISCOVERY

A 30–45 minute call to understand what you do, who buys it, and what the video has to achieve. The working brief comes from that call, not from a form.

02

VISUAL STRATEGY

Definition of the visual language, narrative tone and direction. Mood, palette, visual references, story structure.

03

PRODUCTION

When the project calls for it I build the crew on the single job: camera operator, gaffer and lighting, sound, editor, colorist, drone pilot (SAPR) and photographer. Otherwise I work solo — lightweight setup, real-time decisions, lower cost.

04

POST & DELIVERY

Color grading in DaVinci Resolve, sound design and mix, finalization in the required formats (broadcast, social, web). Delivery through the FPH private client portal, with approval.

05 / FREQUENTLY ASKED

THREE QUESTIONS CLIENTS ALWAYS ASK.

It starts with the Brand Voice Discovery, credited back in full against your project if you go ahead within 90 days.

The Brand Voice Discovery is the first step to working together: a 90-minute call, an analysis of your brand and a document that defines your voice, tone, three creative directions for your videos and a 6–12 month roadmap.

FPH is based in Crema, in Lombardy (Northern Italy), and travels across Italy and abroad.

ALL FAQ

03 / WHO'S BEHIND IT

MICHELE FLORIDIA.

Filmmaker — Founder

Michele Floridia, founder of FPH Production

I had a camcorder in my hands at four. The first videos were family ones — today they're the milestones of my path. I've never stopped.

I'm Sicilian, I live in Crema, and cinema is my obsession: I live it, I study it, I feed on the vision of those who make it. Not to imitate it, but to bring its feeling inside companies.

FPH stands for Floridia Photography: my surname, my signature on every project. Because everything, for me, starts from photography — the cinema kind.

I believe brands don't need another video. They need a story worth being a film — because you look at an image, but you remember a story.

Spots, brand films, corporate videos, heritage: I always start from colour — colour grading is my root — the point where a video stops looking like footage and starts feeling like a film. You always speak to me, from the first idea to delivery. For larger projects I build a dedicated crew.

BASED IN CREMA (CR) · ITALY

FPH Production
Explore
  • Corporate Video
  • Trade Fair Video
  • Story Video
  • AI Ad
  • Work
  • FAQ
  • Join the network

CONTACT

  • info@fphproduction.com
  • +39 320 279 2782
  • WhatsApp Business

BASED IN

  • Crema (CR), Lombardy

  • Italy

  • Available for travel in Italy and abroad

LEGAL

  • Privacy Policy
  • Cookie Policy
  • Terms of Service

Sectors

  • Wineries
  • Hotels
  • Architecture
  • Automotive
  • Fashion
  • Jewellery
  • Manufacturing
  • Restaurants
  • Yachting
  • Events
  • Beauty
  • Real Estate

FPH Production di Floridia Michele

  • VAT / Tax CodeIT 01858540196
  • Business Register (REA)CR-340807
  • Registered officeCrema (CR), Lombardy, Italy

© 2026 FPH Production. All rights reserved.

Legal Notice
@fphproductionLeave us a review
9:16 · VERTICALE
FPH Production