DISCOVERY
A 30–45 minute call to understand what you do, who buys it, and what the video has to achieve. The working brief comes from that call, not from a form.
Independent filmmaker in Crema, Italy. I make the videos that stay — brand films and corporate videos shot with the care of cinema. You always work directly with me, from first meeting to final delivery; for larger productions I bring in a selected crew. Alongside wineries, hotels and companies that care how they are told, across Italy.
Seguito da me, un solo interlocutore, dalle riprese alla consegna.
Accetta la privacy per sbloccare l'invio.
Sound arrives before the image. Like trust, before words.
Direction · edit · color — FPH · Live harp: Paola Beltrami
THE PROCESS
QUESTION · STORY · REVEAL
A 30–45 minute call to understand what you do, who buys it, and what the video has to achieve. The working brief comes from that call, not from a form.
Definition of the visual language, narrative tone and direction. Mood, palette, visual references, story structure.
When the project calls for it I build the crew on the single job: camera operator, gaffer and lighting, sound, editor, colorist, drone pilot (SAPR) and photographer. Otherwise I work solo — lightweight setup, real-time decisions, lower cost.
Color grading in DaVinci Resolve, sound design and mix, finalization in the required formats (broadcast, social, web). Delivery through the FPH private client portal, with approval.
05 / FREQUENTLY ASKED
It starts with the Brand Voice Discovery, credited back in full against your project if you go ahead within 90 days.
The Brand Voice Discovery is the first step to working together: a 90-minute call, an analysis of your brand and a document that defines your voice, tone, three creative directions for your videos and a 6–12 month roadmap.
FPH is based in Crema, in Lombardy (Northern Italy), and travels across Italy and abroad.
03 / WHO'S BEHIND IT
Filmmaker — Founder

I had a camcorder in my hands at four. The first videos were family ones — today they're the milestones of my path. I've never stopped.
I'm Sicilian, I live in Crema, and cinema is my obsession: I live it, I study it, I feed on the vision of those who make it. Not to imitate it, but to bring its feeling inside companies.
FPH stands for Floridia Photography: my surname, my signature on every project. Because everything, for me, starts from photography — the cinema kind.
I believe brands don't need another video. They need a story worth being a film — because you look at an image, but you remember a story.
Spots, brand films, corporate videos, heritage: I always start from colour — colour grading is my root — the point where a video stops looking like footage and starts feeling like a film. You always speak to me, from the first idea to delivery. For larger projects I build a dedicated crew.
BASED IN CREMA (CR) · ITALY
