FREQUENTLY ASKED.

It starts with the Brand Voice Discovery, credited back in full against your project if you go ahead within 90 days. From there, every brand film is tailored: every quote scales with shooting days, location, post-production and licensing. I don't work from a fixed price list — after a call I understand what you actually need and send a proposal with the exact figure, no surprises later.

The Brand Voice Discovery is the first step to working together: a 90-minute call, an analysis of your brand and a document that defines your voice, tone, three creative directions for your videos and a 6–12 month roadmap. It's credited back in full against your first project if you start within 90 days. It's how you understand exactly what you need before investing in a production.

A brand film tells who you are — your values, your place, your people, the reason a client should choose you over anyone else — while a commercial sells a product in a few seconds, aiming for immediate conversion. A commercial lives on repetition; a brand film builds perception and desire over time. For a luxury brand, where the buying decision is emotional and tied to status, it's almost always the investment that leaves a mark.

Look at three things, in this order: the consistency of the portfolio (a recognizable visual language is worth more than a thousand half-done genres), an understanding of your sector (anyone who shoots luxury and B2B knows that rhythm, light and silence matter as much as the footage) and the method (someone who quotes a price without asking questions is selling a package, not designing one). With FPH you deal with a single point of contact from start to delivery: the same person who shoots, edits and decides.

Yes. FPH works with wineries, boutique hotels, architecture practices and luxury maisons: the common thread isn't the sector, it's the tier — brands with a precise identity and clients who choose on perception and quality. The subject changes, the approach doesn't: I read the positioning, identify what makes the place or the brand different, and translate it into images that speak to the right audience.

Coverage of a trade fair like Vinitaly is a dedicated service on three levels, depending on how much you want to capitalize on your presence: from essential stand coverage to a complete brand story with content ready for the months that follow. A fair lasts a few days, but the right material works for you all year. It's planned in advance — shots, interviews and key moments — so nothing is improvised on site.

FPH is based in Crema, in Lombardy (Northern Italy), and travels across Italy and abroad. For more distant locations, travel costs are agreed transparently at proposal stage. I work in Italian and English.

You always work with me, from first meeting to final delivery: I shoot and edit your video myself, so you are never passed from a salesperson to a technician. For larger productions I build a selected crew, but your point of contact stays one.

It depends on the project: a lean video can be ready in a few weeks, a larger production needs more time across prep, shooting and editing. I give you precise timelines after the first meeting, and we set them before we start.

I shoot on the Sony FX3, a Netflix-approved camera, and I always start from colour: colour grading is the root of my craft. But equipment comes after the idea — it serves the story, it doesn't replace it.